For his flagship salon in Central London, internationally esteemed hairdresser George Northwood wanted to create an environment tailored to his trademark informal style, with the quality and attention to detail to match a high-end client base that includes Alexa Chung, Rosie Huntington-Whiteley and Gwyneth Paltrow.

We brought our ‘east-meets-west’ concept to life through a series of contrasts, juxtaposing the pale neutrals, high ceilings, and abundant natural light of the ground floor against the dark, moody hues of the lower ground floor. Marble worktops sat alongside raw metal framework, industrial neon was paired with decadent bronze tiles, and soft vintage upholstery sat on hard concrete floors. 

Much emphasis was placed on lovingly sourced artefacts and every evolving art collection which sit comfortably alongside George's personal collection giving the salon its unique character and personal touch.